'We Judge Others by Their Behavior'

by Nick Frantz on Friday, May 28, 2010 5:17 AM

“We judge others by their behavior. We judge ourselves by our intentions.” —Unknown

How often do we become frustrated with our patients? They are non-compliant, late for their appointments, lazy, grouchy, etc…. It may be good for us to consider the old Cherokee saying, “Walk a mile in my moccasins, and you will know my journey.”

In order to provide excellent customer service and to truly serve our patients, we must be able to empathize with them. Webster’s defines empathy as the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another.

Most of our patients face a multitude of physical ailments (according to the ACA more than 60 percent of non-traumatic lower-extremity amputations occur among diabetics). That means the majority of our patients may be dealing with the challenges associated with diabetes. Additionally, many of them may have financial challenges, family issues, and psychosocial problems. All of this can have a significant impact on their behavior.

As a clinician, it is imperative that you treat the whole person. You cannot view each patient as simply a “BK,” “AK,” “bilateral BK,” etc. You must take into consideration all aspects of the patient’s situation and how these things affect them.

This means you must empathize, be patient, take time to learn their story, and learn what is affecting them. A simple way to do this is to focus on the person in front of you. Forget about your last patient, your next patient, the phone calls that need returned, etc., and focus on the most important person in the room. Your patient.

You will be amazed at the impact this will have on you and your patients. Be intentional about taking time with each person to learn more about them and their life.

 

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Excellent Customer Service Begins on the Inside...

by Nick Frantz on Monday, May 10, 2010 6:43 AM

How do you treat your employees and co-workers? Do you view them as internal customers? Do you treat them with the same care and respect you give to your paying customers? If not, why?

In order to create an organization that provides excellent customer service on a consistent basis (which is our goal), you MUST treat your employees and co-workers the same way you want them to treat your customers. This may sound familiar – the Golden Rule?? Do unto others, as you would LIKE them to do unto you. In other words, treat your employees and co-workers as if they are your customers.
Why is this so difficult? Too often we become overwhelmed with the day-to-day stresses in life. When this happens we fail to take the time to really appreciate the people who are closest to us. We do not see them as customers, we see them as not doing something as well as we would like or as fast as we would like.
We may become frustrated, short tempered and even a little nasty with our co-workers and employees. When this happens, how do you think it is going to impact their ability to serve our customers? Are they going to feel like being nice to the patients (especially if the patient is not nice)? No! They are going to pass along the frustration or nastiness that they received.
What to do? It’s simple (but not easy). Remember that customer service starts on the inside. We have to treat each other with kindness, respect and understanding. If a co-worker is having a bad day, or it is just a very hectic/stressful day, do whatever you can to try to make them feel better. Offer to help them finish their task, offer to get them something to eat/drink, ask them what you can do to help them. Place yourself in the position of a servant – “do unto others what you would like them to do unto you”.
This is not easy, especially when we are having “one of those days” where everything is going wrong. However, if you are able to do this, you will be amazed at the impact that is has on your co-workers (and in turn on you and your customers).
Give it a try – I guarantee you will like the results.
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