The other day, a friend of mine (who happens to be an amputee), shared a concern she had.

She was upset about the condition of the parking lot at our clinic.  She said it was not in acceptable condition.  So, I drove down to the clinic to take a look and clean it up.

When I arrived, I looked at the sidewalk and the parking lot.  It seemed fine to me.  However, I am not an amputee.  I do not live with the same fears and hesitations.

She told me the parking lot was icy around the handicap spots.  The spots were clear, but it was slippery between the cars - where she had to walk.

For me, this reinforced the importance of viewing our business from the customer's perspective.  I thought the parking lot was in good shape, but my opinion is irrelevant.  What matters is that our customers did not feel safe in our parking lot. 

Always view your business from the customer's perspective.  Pay attention to the little things - they are extremely important.