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Western Media LLC
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Western Media Family
Tonja Randolph, President & Publisher
Tonja Randolph founded Western Media LLC in January 2002 after first entering the O&P field in 1994. Her love of O&P began by filling in at Scott Orthopedics in Denver, Colorado, followed by a position as the interim office manager at Hanger's Boulder location.
In 1997, Kandee Stephens, past publisher of O&P Business News asked her if she would like to lead a new project for the international market, O&P World. Having just graduated with a bachelor of arts degree in marketing from Metropolitan State University, Denver, the role was a perfect match. Thus began the first-hand experience needed to start a new magazine from the bottom up–the international travel was icing on the cake.
Launching The O&P EDGE was a dream come true for this aspiring entrepreneur. Recently launching new products, such as EDGE Custom Publications and EDGE Quick Credit, we now offer marketing services to independent facilities and practitioners, and clinicians can now earn CEUs on select products advertised in The O&P EDGE in the comfort of their homes or offices.
In her spare time, she enjoys dining out with her husband and spending time with their two daughters, Ashley and Casey, and their exchange student, Marianne, who is spending the year with them; spoiling their dog, Colby; cheering on the ten-year-olds on the softball team Rob and Ashley coach; shopping; and traveling. She can be reached at
Marti Randolph, Production Manager
Marti K. Randolph leads the Western Media creative department. She has been with the company since its inception in 2002. For the first several years of the magazine, Marti and her daughter-in-law and president and publisher, Tonja Randolph, worked on the publication in the basement of Tonja's home.
Marti has been working in the O&P field since 1990. She started as an administrative assistant to the general manager of Scott Orthopedics in Denver, Colorado. In 1995, she moved to Pagosa Springs, Colorado, to be the office manager and assist Kandee Stephens with O&P Business News, the first independent O&P magazine of its kind. It was there that Marti found her niche in the magazine world when she began helping with layout and design. With her fine arts and computer graphics background, production on the magazine came naturally for her and it is what she enjoys doing. She can be reached at
Maureen Masucci, Office Manager
Maureen Masucci is the office manager for Western Media. She started with the company in the fall of 2005 assisting Tonja with administrative tasks while the company was still run from a home office. As the company grew, and everyone came together in an office suite, Maureen accepted the position of the office manager. Maureen takes great pride in making sure the office is in tip-top shape, that all of the reader responses are tracked daily, that the billing is correct, and that the phone is always answered personally. She enjoys the small office environment as well as trying to balance family time.
Maureen has been happily married to her husband, John, for 25 years, and together they are the proud parents of three children. She can be reached at
Karen Henry, Director of Editorial and Special Projects
In September 2013, Tonja Randolph established a new company, Amplitude Media Group, with the mission of providing practical, up-to-date information and resources for individuals with limb loss. Karen has a dual appointment as the director of editorial and special projects for Amplitude Media Group and Western Media. She serves as a consulting editor to The O&P EDGE, helps to plan and execute new business and editorial initiatives for both companies, and is the editor in chief of the Limb Loss Resource Guide, which is slated for publication in February 2014.
Karen served as the editor in chief of The O&P EDGE from 2006 to 2012. She is an award-winning editor with more than 15 years of experience writing for and editing magazines. Before joining Western Media, she worked as an editor on lifestyle, technology, and association publications. She received a bachelor's degree in English from Colorado State University, Fort Collins, and a master's degree in English literature from Northern Michigan University, Marquette. She can be reached at
Anita Ramich, Corporate Administrator
Anita Ramich joined Western Media as the classified and calendar sales representative in May 2010. Since then, she has expanded her scope of responsibilities and now oversees human resources, payroll, and IT functions.
Anita's professional background includes working for both large and small companies with responsibilities in human resources, recruiting and staffing, bookkeeping, accounts payable and receivable, social media networking, and website management. As a Certified Staffing Professional, Anita has in-depth knowledge of recruiting and staffing laws, which has been a great asset to Western Media as the company has continued to grow. Although she is no longer involved in the classified and calendar sales on a day-to-day basis, Anita is always there to help anyone on staff and supports the sales staff whenever they have questions or need an extra pair of hands.
Anita and her husband share their home with four cats and their Irish Wolfhound dog. She is an avid supporter of animal rescues. She can be reached at
Laura Fonda Hochnadel, News Editor
Laura Fonda Hochnadel joined The O&P EDGE in April 2010, as an assistant editor, after a 20-year career in commercial mortgage financing. Now the news editor, her responsibilities, and role at the magazine expand beyond her job title including an advanced editing role. She also writes the occasional "Today's Consumer" and "Extraordinary O&P" personal-interest stories, spearheads the biennial salary survey, and is a feature writer. Laura has a master of liberal studies degree with a creative writing emphasis from the University of Denver, Colorado, and is an award-winning writer.
She enjoys spending time with her husband and stepdaughter. Most Sundays you will find them at a nearby motocross track, where Laura, a novice racer, is trying to pick up some speed and cornering techniques. Always an Italophile, her other interests include reading and writing, riding road and mountain bikes, and gardening. Laura can be reached at
Kim Espinosa, Director of Sales & Marketing
Kim Espinosa is the Director of Sales and Marketing for Western Media, where she leads the team's many sales initiatives. While The O&P EDGE is her baby, Kim is always thinking of new products and initiatives to enhance the magazine. She recently spearheaded EDGE Quick Credit to make it easier for her advertisers to reach potential customers by offering them continuing education courses on their products. Her most recent experience prior to joining Western Media was at a local Denver television station, CBS Channel 4, a KCNC affiliate, where she helped sell their free consumer referral service, Haystack Colorado. Kim has worked for generic and branded pharmaceutical companies in sales, marketing, and corporate contract administration. Kim has volunteered with several foster home renovation projects in Colorado.
Kim is married to an Arvada firefighter and is a mother of three. She stays exceptionally busy with football, basketball, and baseball with her two boys and loves visiting with her daughter and son-in-law. She enjoys the occasional night out of Karaoke and believes that everyone should rescue at least one dog or pet. She can be reached at
Andrea Spridgen, Editor in Chief
Andrea Spridgen is the editor in chief of The O&P EDGE. She transitioned into this role in 2013 after having served as the managing editor since 2011. She has been working in editing, communications, and marketing since 2001. Prior to joining Western Media, she worked in the education and non-profit industries, including her role as managing editor of a magazine devoted to therapeutic equine-assisted activities. Andrea earned a bachelor's degree in English from Regis University, Denver, Colorado, and a master's degree in English literature from St. Cloud State University, Minnesota.
In her free time, she enjoys spending time with her husband and teenage daughter, hiking with her German Shepherd dog, attending her daughter's orchestra performances, and reading Arthurian and fantasy literature. Having minored in dance in college, she also indulges her passion for that art form with regular attendance at Colorado Ballet performances. She can be reached at
Kat West, Art Director
Kat West joined the Western Media team in 2012. Kat, Marti, and Paige are the rockin' team that keeps The O&P EDGE and subsequent print and marketing projects looking fresh and clean. She has helped implement new production procedures and has never missed a deadline. You will always find a smile on her face!
Kat has been in the design field for ten years. She went to Rocky Mountain College of Art and Design and graduated in 2003. After traveling and experiencing many adventures in Phoenix, Arizona, and Austin, Texas, she has returned to her Colorado mountains to settle down with her new husband, Chris. Kat can usually be seen drinking energy drinks, and spreading sunshine and rainbows around our office. She can be reached at
Victoria Clark, Associate Editor
Victoria Clark has been with Western Media since 2012. Her role as associate editor of The O&P EDGE affords her the opportunity to interact with most aspects of the magazine and to learn about many of the intricacies of O&P.
Victoria's writing and editorial work spans more than fifteen years, throughout which she has produced and delivered print and online content that helps professional audiences enhance their work. Her projects include creating grammar and business writing courses for adult learners, professional development for K-12 teachers, and now helping O&P professionals navigate the healthcare landscape. She received a bachelor's degree in English from Colorado State University, Fort Collins.
Once Victoria steps away from her computer screen at work, she often picks up another screen and continues reading. She can be reached at
Doug Chartier, Special Projects Coordinator
Doug Chartier joined Western Media in 2012 to help launch its EDGE Custom Publications division. He collaborates with O&P professionals to plan, edit, and produce their own marketing material for reaching referral sources and patients. Doug also occasionally contributes content to The O&P EDGE and lends a hand with its calendar and classified sales. A Colorado native, he received a bachelor's degree in English from the University of Colorado, Colorado Springs. He built a strong background in web content management, editing, and sales before moving up to Denver to join Western Media.
When not deadlocked in Scrabble games, Doug and his wife, Kiersten, enjoy reading, hiking, and watching their two dogs wrestle each other. He can be reached at
Claire Koren, Sales & Marketing Representative
Claire Koren is a sales and marketing representative for Western Media, with responsibilities including classified and calendar sales. She is excited to be part of the growing sales team, working alongside Kim Espinosa. She also leads our social media and keeps us all abreast of the ways to market and sell our products.
Claire graduated from the University of Colorado-Boulder in 2012 with a degree in sociology and an emphasis in advertising. She lives in Denver and loves spending time with her boyfriend and their two Cavalier King Charles Spaniels, Flash and Flare. She can be reached at
Paige Pinson, Graphic Designer & Production Assistant
Paige Pinson, the newest member of the Western Media team, is a graphic designer in the creative department, and she is elated to be working alongside this staff. She helps design various aspects of The O&P EDGE and EDGE Custom Publications. Prior to joining Western Media, she served as the graphics editor for The Mississippi Collegian, the official newspaper of Mississippi College, Clinton, where she graduated with a bachelor of arts in graphic design.
Paige is a native of Madison, Mississippi, and recently moved to Denver, Colorado. She enjoys the outdoors, art, coffee, snowboarding, and music. She can be reached at