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ABC Forms PR DepartmentWilliam DeToro, CO, FAAOP, the new president of the American
Board for Certification in Orthotics & Prosthetics (ABC),
Alexandria, Virginia, and the ABC Board of Directors have approved
the establishment of the ABC Public Relations and Marketing
Department, ABC announced recently.
Formerly known as the ABC Marketing Department, the title change
reflects the departmental focus on public communications and
professional relationships, the organization noted. This department
will continue to function in close coordination with ABC's facility
accreditation and credentialing programs.
Russ Hornfisher will continue leadership as chairman of the
five-member Public Relations and Marketing Committee, tasked with
setting annual department strategies and providing recommendations
to the Board of Directors. Staff liaison Tom Derrick is the ABC
public relations and marketing coordinator. 
Table Of Contents - February 2005
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