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oandp.com  >  The O&P EDGE  >  Archives   >  March 2005

   

Who’s Killing Our Goose?

By O&P Edgy

The older I get, the harder I try not to get too upset about things. Doc* says the stress will kill you--let it go, chill out. I was doing pretty well too--until last week, that is. I got a call from a friend who's been making limbs and braces since Hector was a pup (Southern for "a long time").

George* tells me he's putting his business up for sale and thinking about getting out of the field. He is the last person I ever expected to hear that from. He loves working with patients, and they love him. "Ol' George has the patience of Job," his staff would say. Seems his patience has just about run out.

So I asked George what was going on, and I got an earful. He started telling me about spending more time trying to get paid for his work than actually taking care of his patients. Sure, he has lots of staff; he has someone to check that patients have insurance, someone to get approval for what Doc already says they need, another person to submit the bill, then someone to try to get the bill paid, and finally someone to manage the whole crew. George says they know their jobs but still need his time to answer questions from payers--questions that many times seem more like ways to slow down or refuse payment than real clinical questions.

Of course his staff needs to get paid too, and that means more work for him. That's where we really got to the root of George's frustration. He says he finds himself thinking about profit and making ends meet more than about how to best take care of his patients. George said it reminds him of the story about the farmer and goose that laid the golden egg.

Golden Eggs

A farmer goes out to the coop one day and finds a golden egg under the goose. Then, the next day to his surprise, he finds another golden egg. This continued every day, and as the farmer grew rich, he also grew greedy. And thinking of all the eggs that remained inside the goose, he figured that if he cut the goose open, he could have all the eggs at once. He did this, and when he killed the goose, he found it empty.

O&P: Farmer or Goose?

Like I told George, "Nice story, but what does it have to do with your wanting to give up your practice?" He explained it this way: "I remember when I could just take care of patients, and I didn't worry about money and making ends meet. But lately, I can't decide if I'm the farmer or the goose in the story--and I don't want to be either."

That conversation made me ask myself, "Who's killing our goose?" The way I see it, our goose is a victim of a few circumstances that have caused healthcare costs overall to rise. Folks are living longer; since 1960 life expectancy is up 53 percent, and the fastest-growing segment of our population is people over 80.

My punk nephew said, "Geeze, who wants to live to be 80?"

I shot back, "Someone who's 79 and a half!"

On top of needing more care as we get older, technology is also improving, providing a higher quality of life and higher prices to match. As Pogo said to Porky, "We have met the enemy, and he is us." Modern medicine is great; we've just got to figure out how to pay for it. Trying to cut costs only goes so far, and withholding reimbursement from providers or denying technology to folks who need it is just wrong.

You don't have to be a farmer to understand that not long after our goose is dead, it will be cooked too! I guess that's why, despite Doc's orders to the contrary, these days I'm a little too "Edgy." *

* Names have been changed to protect the provider status.


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Table Of Contents - March 2005


'Thinking Smart' in Tough Times
When the going gets tough, the tough have to get creative—especially if they’ve been maximizing resources for more than a decade and have already gone about as far as they can go. Feature

Will Outsourcing Payroll Make Your Life Easier?
Feature

The Key to Creating Patient Trust: Extravagant Hospitality
“The interface between people may be as important as the mechanical interface around tissues." Leading EDGE

Neuroprosthetics: The Next Generation of O&P Services
Innovations

Skateboarding Becomes Professional Passion
Once a skater, always a skater. Today's Consumer

Medicare Shoe Bill 2005 Rate Changes
Stepping Out

Got FAQs?
Got FAQs?

Jim Rogers, CPO, FAAOP
Profile

Who’s Killing Our Goose?
Perspective

From the Editor: Academy/ACPOC Meeting
Viewpoints


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