Aetrex Elite Conference Well Attended

The three-day 2008 Aetrex Elite Conference wrapped up April 11 at the Sandpearl Resort in Clearwater, Florida, and host Aetrex Worldwide reported well over 200 footwear professionals were in attendance.

"Our goal was to help attendees understand how to think more strategically brand-driven and understand how every aspect of the industry including consumer trends, marketing, and technology impacts their business," said Larry Schwartz, CEO of Aetrex and host of the conference. "Many attendees told us it was the best conference they had ever attended."

The conference focused on marketing techniques, retail brand-building strategies, staffmaximization, and retail trends. Guest speakers included industry leading analyst Marshal Cohen, marketing specialist Bob Negen, and Phil Simms, Aetrex spokesperson and a former professional football player. The 218 attendees represented 30 states and 12 countries.

"It was a top notch program," said Dave Levy, Hawley Lane Shoes, Fairfield, Connecticut. "The program provided more information than any conference I've attended in the past. It will really enhance our business."