2008 Media Guide

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The O&P EDGE 2008 Media Guide is now available:

2008 Media Guide (PDF Format - 929 kB)

Also available are the 2008 Insertion Order/Mechanical Requirements (PDF - 121 kB).

The O&P EDGE 2008 Media Guide is available in PDF format and requires the free Adobe Acrobat Reader to view.

The O&P EDGE Mission

The O&P EDGE is an independent media company that covers the clinical, business, regulatory, and human aspects of the orthotic and prosthetic community directly, objec tively, and with breadth and depth. Through technology and smart partnerships, we strive to offer the widest variety of print and online information and communications to the largest audience. Our passionate and professional staff is committed to serving our clients and readers, helping each one to navigate the dynamic and evolving O&P healthcare landscape.

Pass It On…

Approximately four different people read a single print copy of The O&P EDGE. You will find The O&P EDGE in practitioners’ offices, break rooms, central fabs, waiting rooms, etc. Industry professionals use the magazine for reference and news about the latest technological advances to help them run their businesses.

“During visits around the country with SPS customers, I always check to see which trade magazines they actually read, which they report seeing our ads in, and which they merely thumb through. Without exception, The O&P EDGE is consistently mentioned as the magazine they take the time to read and really focus on for content. There is no question our ads receive greater visibility and subsequently retention in the minds of our customers.”

Connie Withers
Vice President of Sales - SPS

A Complete O&P Media Company

The EDGE Media Group…

Your one-stop resource for communicating and connecting with the orthotics and prosthetics community.

Industry Partnerships and Sponsorships

At The O&P EDGE we recognize the value and importance of supporting and participating in industry activities and initiatives. Therefore, we have forged several vital relationships to help further the work of various organizations in the O&P community and bring more value to our readers. The O&P EDGE is proud to support and work with:

Sponsorships

• PrimeFare, sponsored by PrimeCare O&P Network
• Challenged Athletes Foundation (CAF)
• International Society for Prosthetics and Orthotics (ISPO)
• Barr Foundation

Partnerships

oandp.com

Through our partnership with the industry portal, The O&P EDGE has become the leading online content source for the orthotics and prosthetics field.

The Academy TODAY

Brought to you by the American Academy of Orthotists and Prosthetists (the Academy), The Academy TODAY is a continuing-education publication offering clinical, business, and technical modules that link directly to the Academy’s Online Learning Center. It also keeps readers abreast of Academy news and activities. The Academy TODAY is mailed quarterly with The O&P EDGE. Contact the Academy at 703.836.0788 directly for sponsorship opportunities.

Tap into Our High-Quality, Highly Qualified Readership

We are pleased to report an unparalleled 97 percent confirmed subscription rate. That means the people who receive The O&P EDGE want to receive it. At The O&P EDGE, our subscribers are current, verified, industry-specific recipients. By advertising in The O&P EDGE, you are sure to reach the industry decision makers you want to target.

Circulation 13,000
Percentage of Subscribers by Occupation

Orthotist

22.67%

Prosthetist/Orthotist

20.92%

Prosthetist

14.39%

Other

8.00%

Manufacturer/Distributor

7.76%

Consumer

5.26%

Technician

4.35%

Support Staff

3.96%

Student/Resident

3.85%

Pedorthist

3.26%

Therapist/Nurse

3.23%

Physician

1.54%

Researcher

.81%

The O&P EDGE is Global

International subscriptions include:

• Australia
• France
• Belize
• Germany
• Brazil
• Greece
• Canada
• Hong Kong
• Croatia
• Israel
• Denmark
• Italy
• Ecuador
• Japan
• Finland
• Korea
• Mexico
• Peru
• Saudi Arabia
• UAE
• United Kingdom
• Venezuela

Print Advertising Solutions

Display Advertisements

Studies show that a consistent display advertising campaign is the number one way to influence a decision maker’s purchasing decision. A regular display ad campaign in The O&P EDGE ensures that your messages will reach their target at consistent, on-time intervals in a professional medium that has excellent shelf life and pass-along value as well as superior content.

Showcase $400 or FREE w/each full-price 4-color display ad

Present your new products and services in an attractive 4-color format in “Showcase.” Paid showcases appear in the Highlights section on oandp.com’s home page with 1,000 impressions per month. Submit the description of the item in 100 words or less along with complete contact information and a color photo/logo. You will not be charged production costs. Space is limited and first come, first placed.

Inserts

Deliver your message directly to your customers using CDs, posters, brochures, catalogs, and postcards inserted into The O&P EDGE. Target our entire list or segment your mailing to suit a particular product or service promotion.

Direct Mail Campaigns

Use our mailing list through a clearinghouse and fulfillment service to pack a one-two punch with your ad campaign.

Value-Added Benefits

Online Advertising Reports $ FREE

Each month, print advertisers in the The O&P EDGE receive a FREE Online Advertising Report summarizing advertising activity and contacts made for your company at oandp.com.

Reader Service Numbers $ FREE

Every display and showcase advertiser is assigned a reader service number that helps readers request product information, brochures, and catalogs of interest. The O&P EDGE is the only industry publication that provides this serviceat no additional cost to our advertisers.

Online Advertising Solutions

Banner Ads $800/month

Our monthly e-newsletter provides the latest and most comprehensive roundup of O&P industry news to keep our readers up-to-date on the business, clinical, and regulatory evolution of our dynamic profession. Customize this new and exciting information vehicle to send your targeted message via e-mail to thousands of quality and qualified industry participants.

Print advertising contract with The O&P EDGE is required for banner ads.

O&P Products and Services Directory

The most popular area of oandp.com and the leading online directory of orthotics and prosthetics suppliers.

Listings in the O&P Search Engine

The only search engine specifically for the orthotics and prosthetics field. Advertiser listings appear at the top of search results for maximum exposure.

Highlights Put You on the oandp.com Homepage

Your products appear front and center, complete with a picture, description, and link to your website.

Advertising Packages & Rates

Standard Package $120/month

• Two category listings in the Products & Services Directory
• Listings in the oandp.com search engine (your entire website will be indexed)

Plus Package $250/month

Standard Package plus:

• 3,500 Highlights ad impressions per month
• Reduced rates on extra category listings and Highlights (see box)

Premium Package $500/month

Standard Package plus:

• 10,000 Highlights ad impressions per month
• Further reduced rates on extra category listings and Highlights (see box)

Advertising Rates

Classified Ads www.oandp.com/edge/classifieds

Classified ads must be prepaid by credit card or USA-issued check. Fax classifieds to 303.255.0844 or e-mail: edge@oandp.com. $20 blind box fee, 20 percent color logo charge in addition to rates listed below:

Calendar Ads www.oandp.com/calendar

$40 per insertion Thirty-word description both online and in print. Display rates apply to boxed color calendar ads. Calendar ads must be prepaid by credit card or USA-issued check.

Closing Dates

Discount Programs

Page-for-Page Free Ads: Buy 18 ads in any 2008 issues and get your 19th ad FREE.^*

Loyalty Discount: Advertise at least twice in one issue and save 15 percent off each additional ad placed.^*

^* Discounts apply to smallest ad contracted. Programs may not be combined. Contact sales department for the best plan for you.

Contact Us

Display Advertising Sales

Becky Seely
Toll Free: 866.613.0257
Phone: 303.255.0843
Fax: 303.255.0844
E-mail:

Calendar/Classified Sales

Jodi Mills
Toll Free: 866.613.0257
Phone: 303.421.0902
Fax: 303.255.0844
E-mail:

Production Department

Marti Randolph
Toll Free: 866.613.0257
Phone: 303.255.0843
Fax: 303.255.0844
E-mail:

FTP Site

ftp.westernmediallc.com
User name: advertiser
Password: upload

Press Releases

Terms

Effective Rate Date: January 2008 for all advertisements.

Frequency: 12 times per year, 1st of each month.

Commissions and Discounts: Recognized agency commission is 15 percent of gross billing on space, provided the account is paid within 30 days of invoice date. After 30 days, gross billing is due in full. Mechanical preparation charges, showcase ads, calendar ads, classified ads, and inserts are noncommissionable. (Contracts MUST be signed to receive any discounts and may not be cancelled without a 60-day written notice to the publisher prior to the closing date.)

Payment Requirements: 30 days net from invoice date. 1.5 percent interest per month on past due accounts. Advertiser is responsible for any delinquent payments by recognized agencies.

Extensions: If an extension date for material is agreed upon and material is not received, the advertiser will be charged for space reserved and the most recent ad of the same size placed by the advertiser will be picked up to fill the space.

Cancellations: All cancellations must be made in writing 60 days prior to the closing date. If an ad is canceled for any reason, the publisher reserves the right to repeat a prior ad at the contracted rate. If an advertiser has not previously run an advertisement, the advertiser will be charged the contracted rate for a non-run ad.

Positions and Changes: The O&P EDGE will make every attempt to honor ad position requests but reserves the right to adjust positions should layout or production conflicts arise. Under no circumstances will changes be made by the publisher to the content or design of any advertisement without written consent from the advertiser.

Mechanical Requirements

Digital File Requirements: The O&P EDGE is produced in Adobe InDesign; however, files in QuarkXpress, Adobe Illustrator, and Adobe Photoshop are accepted. Include all fonts (both screen and printer fonts) and all linked image files with the source documents. Images must be SWOP (CMYK or gray scale) 300 dpi.

Ad files may be saved as EPS files or exported as high/ press-resolution PDF files if all fonts and images are embedded. Instructions for creating PDF files from standard software applications compliant with our printer are available upon request.

Proof: All digital files must be submitted with either a black-and-white or color proof as appropriate. PDF files may also be used as a proof. (The O&P EDGE will not be held responsible for output errors without a proof.)

Specifications: The O&P EDGE is saddle-stitched and printed on 6080# coated paper stock direct-to-plate on a full-web press with 150-line screen in 4-color. The trim size is 8.25" x 10.875". Bleeds of .25" are required by printer. Please keep text inside live area (inside trim by .25" on all sides).

Delivery Instructions: Ad files may be mailed on disc or placed on our ftp site:

ftp.westernmediallc.com
user name: advertiser
password: upload

Questions should be directed to the production department at 303.255.0843 or e-mail:

Trim size is 8.25“ x 10.875”

2008 Editorial Highlights^*

January: Business TODAY

February: Manufacturing

The Academy TODAY + Bonus Distribution

• Pacific Rim Conference
• Hanger Ed Fair
• PrimeFare West Conference

March: Innovations

The Academy TODAY + Bonus Distribution

• Academy Annual Meeting

April: Pediatrics

Bonus Distribution

• ACPOC Annual Meeting

May: Legislative/Organizations

June: Pain Management

The Academy TODAY + Bonus Distribution

• PrimeFare East Conference
• ACA Annual Meeting
• CAPO Conference

July: Environmental

August: Reimbursement

September: Technology

The Academy TODAY + Bonus Distribution

• AOPA National Assembly

October: Sports + Rehab

Bonus Distribution

• CAF San Diego Triathlon

November: Pedorthic

Bonus Distribution

• PFA Annual Symposium

December: Research/Education

Bonus Distribution

• DS/USA Hartford Ski Spectacular

^* Editorial highlights are subject to change.

“Overall, The O&P EDGE is appealing, readable, and pleasing to the eye, and I like the stricter thematic approach. The content has always been useful and meaningful, but now it is somehow easier to take in. I like the way the publication organizes the information and the layout feels more accessible, ‘lighter,’ and streamlined. I’m looking forward to seeing what each new issue will bring.”

Beverly Millson
Missing Sock Public Relations