oandp.com

Take the Right Steps...

The O&P EDGE 2009 Media Guide is now available:

2009 Media Guide (PDF Format - 1.6 MB)

Also available are the 2009 Insertion Order/Mechanical Requirements (PDF - 236 kB) (these are included in the media guide download).

Classified, calendar, and online facility listing advertisers should use the 2009 Classifieds, Calendar, and Online Facility Listing Insertion Order.

The O&P EDGE 2009 Media Guide is available in PDF format and requires the free Adobe Acrobat Reader to view.

---

The O&P EDGE Mission

The O&P EDGE is an independent media company that covers the clinical, business, regulatory, and human aspects of the orthotic and prosthetic community directly, objectively, and with breadth and depth. Through technology and smart partnerships, we strive to offer the widest variety of print and online information and communications to the largest audience. Our passionate and professional staff is committed to serving our clients and readers, helping each one to navigate the dynamic and evolving O&P healthcare landscape.

Circulation:	Copies printed monthly.
Pass Along:	Approximately four different people read a single print copy of The O&P EDGE.
Website Hits:	Average visitors to oandp.com per month.
Gross Contacts:	Total impressions per month.

---

All About the Numbers

13,000 copies printed monthly.

97% confirmed subscription rate.

#1 read magazine, rated by the only truly independent study.
(Northwestern University, '05. All other surveys are readership surveys commissioned by the magazines with their own readership as the sample group.)

6,566 of our circulation is mailed directly to practitioners—more than any other O&P magazine.

#1 online O&P partnership: oandp.com—the industry leader for O&P news online.

827 information requests processed through our reader request program (2007).

2 magazines published by Western Media; The O&P EDGE and The Academy TODAY.
(20+ published by Slack Inc./O&P Business News, 60+ handled by Mrvica/Almanac)

#1 for added value including:

• Reader request program.
• The most extensive advertiser index.
• Free showcase ad with purchase of a full-page 4-color display ad.
• Free highlight ad with purchase of a showcase ad.
• Online posting of your ad at oandp.com
• Online advertiser index that stores your ads forever.
• Online reader requests (often coming from old ads in our archives!).
• Listings in the oandp.com search engine.

14 countries represented by international subscribers:

• Argentina
• Australia
• Brazil
• Canada
• Denmark
• Finland
• France
• Germany
• Greece
• Hong Kong
• Ireland
• Italy
• Mexico
• United Kingdom

Tap into Our High-Quality, Highly Qualified Readership

We are pleased to report an unparalleled 97 percent confirmed subscription rate. The people who receive The O&P EDGE want to receive it.

---

Print Advertising Solutions

Display Advertisements

Options available from 1/4 page to full page; black and white to 4-color.

Showcase $400 or FREE w/each full-price 4-color display ad

"Showcase" your new product or service in an attractive 4-color format. Submit the description of the item in 100 words or less, along with complete contact information and a color photo/logo. Production is free. Space is limited and first come, first placed. BONUS! 1,000 highlight impressions on the oandp.com home page with your paid showcase ad

Inserts

CDs, posters, brochures, catalogs, and postcards mailed with The O&P EDGE.

Direct Mail Campaigns

Planning a direct mail campaign? Use our mailing list.

Readership Survey

Want to find out how our readers are reacting to your ads? Participate in our ad-test survey to be conducted in July 2009.

Closing Dates

Issue Date	Meeting Circulation	Space/Materials Deadline
January		12/09
February	Caribbean Rim, Hanger, PrimeFare West	1/06
March	Academy Annual Meeting	2/03
April		3/10
May	ACPOC Annual Meeting	4/07
June	PrimeFare East, ACA Annual Meeting	5/05
July		6/08
August		7/07
September		8/04
October	AOPA Nat'l Assembely, CAF Triathlon	9/01
November	PFA Annual Symposium	10/06
December	DS/USA Hartford Ski Spectacular	11/03

---

Online Advertising Solutions

EDGE Direct

Our monthly e-newsletter, EDGE Direct, provides the latest and most comprehensive roundup of O&P industry news. Two options for advertising:

Sponsorships/Banner Ads      $2200/month

Your name associated with our leading content. Includes lead banner, skyscraper ad, and sponsored story.

Tile Ads      $300/month

A rectangle ad with a link directly to your site for easy tracking, located at the bottom of EDGE Direct.

oandp.com

Redesigned for 2009! Be the first to reserve premium positioning on the newly redesigned oandp.com. Inquire for pricing and positioning, including leaderboard ads, rectangle road-block ads, and tile ads.

Highlights      $50/1,000 impressions

A description of your product with a picture and a link to your website on the oandp.com homepage brings maximum exposure and response.

Product Directory Listings      $60month per category

The leading online directory of O&P providers. List your product or service under specific categories that focus on your target market. Includes a link to your website and a 50-word description of your product.

• Add picture or color logo      + $15/month
• K Premium positioning available      Inquire for pricing

---

Print Advertising Rates

FTP Site

ftp.westernmediallc.com
User name: advertiser
Password: upload

Classified and Calendar Ads

Classified Ads www.oandp.com/edge/classifieds

Classified ads must be prepaid by credit card or USA-issued check. $20 blind box fee, 20 percent color logo charge in addition to rates listed below:

50 or fewer words	$140
51 – 75 words	$175
76 – 120 words	$220
121 – 150 words	$325
151 words or more	Display ad rates apply
FREE online placement with paid print classified ad.

Calendar Ads www.oandp.com/calendar

$40 per insertion Thirty-word description both online and in print. Display rates apply to boxed color calendar ads. Calendar ads must be prepaid by credit card or USA-issued check.

Added Value

Online Advertising Reports      FREE

Each month receive a FREE online advertising report summarizing advertising activity and contacts made for your company at oandp.com.

Reader Service Numbers      FREE

Every display and showcase advertiser is assigned a reader service number that helps readers request product information, brochures, and catalogs of interest.

---

Terms

Effective Rate Date: January 2009 for all advertisements.

Frequency: 12 times per year, 1st of each month.

Commissions and Discounts: Recognized agency commission is 15 percent of gross billing on space, provided the account is paid within 30 days of invoice date. After 30 days, gross billing is due in full. Mechanical preparation charges, showcase ads, calendar ads, classified ads, and inserts are noncommissionable. (Contracts MUST be signed to receive any discounts and may not be cancelled without a 60-day written notice to the publisher prior to the closing date.)

Payment Requirements: 30 days net from invoice date. 1.5 percent interest per month on past due accounts. Advertiser is responsible for any delinquent payments by recognized agencies.

Extensions: If an extension date for material is agreed upon and material is not received, the advertiser will be charged for space reserved and the most recent ad of the same size placed by the advertiser will be picked up to fill the space.

Cancellations: All cancellations must be made in writing 60 days prior to the closing date. If an ad is canceled for any reason, the publisher reserves the right to repeat a prior ad at the contracted rate. If an advertiser has not previously run an advertisement, the advertiser will be charged the contracted rate for a non-run ad.

Positions and Changes: The O&P EDGE will make every attempt to honor ad position requests but reserves the right to adjust positions should layout or production conflicts arise. Under no circumstances will changes be made by the publisher to the content or design of any advertisement without written consent from the advertiser.

---

Mechanical Requirements

Digital File Requirements: The O&P EDGE is produced in Adobe InDesign; however, files in QuarkXpress, Adobe Illustrator, and Adobe Photoshop are accepted. Include all fonts (both screen and printer fonts) and all linked image files with the source documents. Images must be SWOP (CMYK or gray scale) 300 dpi.

Ad files may be saved as EPS files or exported as high/ press-resolution PDF files if all fonts and images are embedded. Instructions for creating PDF files from standard software applications compliant with our printer are available upon request.

Proof: All digital files must be submitted with either a black-and-white or color proof as appropriate. PDF files may also be used as a proof. (The O&P EDGE will not be held responsible for output errors without a proof.)

Specifications: The O&P EDGE is saddle-stitched and printed on 6080# coated paper stock direct-to-plate on a full-web press with 150-line screen in 4-color. The trim size is 8.25" x 10.875". Bleeds of .25" are required by printer. Keep text inside live area (inside trim by .25" on all sides).

Delivery Instructions: Ad files may be mailed on disc or placed on our ftp site:

ftp.westernmediallc.com
user name: advertiser
password: upload

Questions should be directed to the production department at 303.255.0843 or e-mail:

Trim size is 8.25" x 10.875"

Ad Sizes:	No Bleed	Full Bleed
2-page spread	15.5" x 10.375"	17" x 11.375"
2-page 1/2 page spread	15.25" x 5"	17" x 5.75"
Full page	7.75" x 10.375"	8.75" x 11.375"
1/2 page horizontal	7.125" x 5"
1/2 page vertical	3.5" x 9.875"
1/3 page horizontal	7.125" x 3.25"
1/3 page vertical	2.25" x 9.875"
1/4 page	3.5" x 5"

---

Contact

Toll Free: 866.613.0257
Phone: 303.255.0843
Fax: 303.255.0844

FTP Site

ftp.westernmediallc.com
User name: advertiser
Password: upload

Display Advertising Sales

Becky Seely
E-mail:

Calendar/Classified Sales

Jodi Mills
Phone: 303.421.0902
E-mail:

Production Department

Marti Randolph
E-mail:

Press Releases

---

2009 Editorial Highlights

Editorial highlights are subject to change.

• January: The Future of O&P

• February^*: Global/Humanitarian

  The Academy TODAY + Bonus Distribution
  
  • Pacific Rim Conference
  • Hanger Ed Fair
  • PrimeFare West Conference

• March^*: Lower-Limb

  The Academy TODAY + Bonus Distribution
  • Academy Annual Meeting

• April^*: Environmental/Materials

• May^*: Pediatrics

  Bonus Distribution
  • ACPOC Annual Meeting

• June: Consumer

  The Academy TODAY + Bonus Distribution
  • PrimeFare East Conference
  • ACA Annual Meeting

• July: Simple Clinical & Technical Solutions

  Ad-Test Survey^†
  

• August: Geriatrics/Women's Issues

• September^*: Orthotic Management

• October^*:Upper-Limb

  Expanded Sports Section

  The Academy TODAY + Bonus Distribution
  • AOPA National Assembly
  • CAF San Diego Triathlon

• November: Pedorthic

  Bonus Distribution
  • PFA Annual Symposium

• December: Education/Reimbursement

  Bonus Distribution
  • DS/USA Hartford Ski Spectacular

^*New for 2009! "Better business" articles throughout the year.
^** Ad-Test survey: Random survey to test the effectiveness of display advertisements.

---

A Complete O&P Media Company

Industry Partnerships and Sponsorships

At The O&P EDGE, we recognize the value and importance of supporting and participating in industry activities and initiatives. Therefore, we have forged several vital relationships to help further the work of various organizations in the O&P community and bring more value to our readers. The O&P EDGE is proud to support and work with:

Sponsorships

Partnerships

Through our partnership with the industry portal, The O&P EDGE has become the leading online content source for the orthotics and prosthetics field.

Brought to you by the American Academy of Orthotists and Prosthetists (the Academy), The Academy TODAY is mailed quarterly with The O&P EDGE. Contact the Academy directly at 202.380.3663 for sponsorship opportunities.