The New Generation Products Page

With the growing trend toward consolidation of prosthetic and orthotic facilities and manufacturers, the small to medium-sized companies are facing increased competition from big named distributors/manufacturers. They are also facing a marketing challenge. The larger companies distributing and manufacturing prosthetics and orthotics have the resources and capital to extensively promote their own and others' products. The little guy, on the other hand, is simply trying to survive.

But smaller prosthetic and orthotic facilities or manufacturers should not throw in the towel. Instead, they should join an alternative source for survival.

These marketing alternatives help the smaller and independent business compete with well-known distributors and manufacturers by providing contract negotiation, private labeling, and marketing assistance. The concept behind these marketing alternatives are that clients, joining together, will have the strength in numbers to market and sell products competitively.

Such an alternative is The New Generation Inc., Silver Spring, MD. "We saw a need for small to medium independents to use their combined clout to reach the entire prosthetic and orthotic profession throughout the world," said CJ Courtney, CEO and co-founder of the New Generation Inc.

The New Generation Inc. has many locations throughout the United States. They attend various state, regional and national meetings. Clients pay a fee to have their own products represented at these meetings under The New Generation Inc. banner.

Some innovative clients of The New Generation Inc. include:

• Acadian P&O Aid, Inc., Houma, LA
• Baltimore Ortho Design, Inc., Baltimore MD
• Ferrier Coupler Inc., North Branch, MI
• Garden State Alliance Orthopedic, Morristown, NJ
• Garden State Orthopedic Center, Inc., Oakland, NJ
• O&P Associates, Inc., Port Charlotte, FL
• Performance P&O Center, Santa Monica, CA
• Universal Artificial Limb Co., Silver Spring, MD

The New Generation Inc. was established in 1990 by seven ABC Certified professionals, all who own and operate their own prosthetic and orthotic laboratories. The co-owners have invented and developed their own products over the years, and saw a need to market their products, in a cost efficient manner. The New Generation Inc. was created to help small to medium prosthetic and orthotic clients, who have their own products, and cannot market them because of the high expense and time involved to do so.

How does The New Generation Inc. operate? The New Generation Inc. contracts with clients who have inventions and/or products that they would like to expose to the entire prosthetic and orthotic profession. The New Generation Inc. negotiates with clients who want to market their products through various avenues. Available through The New Generation Inc. are conventional presentations, computer designed presentations, advertisements, catalogs and newsletters. They also have such services as logo design, videos and computer consultations.

Businesses who contract with The New Generation Inc. benefit by having their own products marketed at an affordable fee.

All products represented through The New Generation Inc. carry The New Generation Inc. label, and billing can be handled through The New Generation Inc. for a fee. Only quality products receive The New Generation Inc. label. The New Generation Inc. does not put anything under their label that they would be ashamed of.

The New Generation Products Page