EDGE: In-House “Fabrication” and Growing

Content provided by The O&P EDGE
Current Issue - Free Subscription - Free eNewsletter - Advertise

At Western Media, we strive to be your best O&P industry news and information source. Most of our "fabrication" is done in-house. From the editorial concepts, to the writing, to the sales, and through production, we have a team of committed people who come together each day to publish The O&P EDGE. We have found that being hands-on keeps the process simpler, gives us a sense of gratification, and lets us know that the job is done right. However, we also know when it's wise to use a "central fabricator." In this case, it's our printer—a local company—so each month we attend press checks to make sure that The O&P EDGE is produced to meet our standards and your expectations.

Recently, the lease on our office space came due, and I had a decision to make. Do we remain at our current location that had become increasingly tighter quarters over the past year? Do we pack up and move? Or do we expand into the adjoining empty suite? Moving is never fun, and we like our location. Our office is situated adjacent to a lush park with a pond that is populated by frogs, turtles, ducks, geese, and the occasional pelican or blue heron. As you can imagine by looking at the picture on the right, we have all become accustomed to the peace and serenity of these surroundings, and no one really wanted to move. However, The O&P EDGE has experienced tremendous growth these last few years, and to keep things flowing smoothly, I decided that expanding at our current location and bringing in more staff would help to ensure that we continue to provide you with an ever-improving publication.

I am delighted to announce the newest additions to our staff. Andrea Spridgen has joined us in the newly created position of managing editor of The O&P EDGE and special projects. Betta Ferrendelli is our new staff writer. These talented women join Editor in Chief Karen Henry and Assistant Editor Laura Hochnadel in the editorial department.

We also have a new Sales & Marketing Manager, Kim Espinosa, who many of you met recently at the Amputee Coalition National Conference in Kansas City, Missouri, and/or the PrimeFare East Annual Meeting in Nashville, Tennessee.

Now more than ever, we are poised to provide you with the personalization and top-notch service that you have come to expect. If you are ever in Denver, Colorado, and would like to come by and see us, we would be happy to show you around and explain a little bit more of what we do here.

Happy reading!

Tonja Randolph

Bookmark and Share